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What does portal coverage mean?

     
12:54 pm on Sep 4, 2015 (gmt 0)

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I received a postcard flyer through my letterbox today from a local estate agent and one of their bulletin points was:

Strong online presence with 97% portal coverage

What on earth does 97% portal coverage suposedly mean?

Is this simply some marketing BS?
2:20 pm on Sept 4, 2015 (gmt 0)

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Is this simply some marketing BS?

Yes

This is a good opportunity to remind newbies that online presence and indexing does not matter if you aren't ranking AND generating traffic that converts. It doesn't matter if you are submitted to 97% of portals, or websites, or databases, or directories, What matters is if you will be placed in front of your target market, get noticed and able to convert that attention/traffic into profit. Getting included is just the first step of a long process to making money.

If you are talking about the real estate market, they do have some special databases like mls that industry professionals use, so getting included into those databases can be very helpful but it doesn't guarantee a sale or a sale at a good price.
2:46 pm on Sept 4, 2015 (gmt 0)

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hehe, i'd ask them what, only 97% portal coverage? ;)

They didn't want to give the names of the sites, but, actually, it would have been better if they did.

<rant>I am a cynic where estate agents are concerned, never having had a good experience with any of them. </rant>
7:53 am on Sept 5, 2015 (gmt 0)

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What on earth does 97% portal coverage suposedly mean?

It means when the wind blows only 3% gets in ;) -- lol
9:41 pm on Sept 11, 2015 (gmt 0)

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By the way: If a regular user of WebmasterWorld such as RedBar has no idea what "97% portal coverage" means,. then how would the average home owner who receives the same ad know what it means?

Not only is it just marketing BS, but it is BAD marketing BS...
9:51 pm on Sept 11, 2015 (gmt 0)

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Where RedBar comes from, a portal is what you put dip in..and push longwools through..or where Great Aunt Maude shuffled off to.... through..

A marketroid must have strayed outside of the M25, probably scrawled a cry for help, and blankets* on the other side of the flyer..

*Softherners can't cope with the cold ( natural air con ) "up north"..
5:52 pm on Sept 14, 2015 (gmt 0)

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Aha! I have now heard this "portal coverage" on a national TV advertisement over the weekend.

Ostensibly "they" mean 97% coverage in the UK national property market websites such as rightmove, onthemarket, zoopla etc.

Maybe if they had said inclusion or listing rather than coverage it would have been much clearer rather than vague.