Welcome to WebmasterWorld Guest from 54.198.52.8

Forum Moderators: Robert Charlton & andy langton & goodroi

Message Too Old, No Replies

Google Says, The Wrong Type of App Interstitials Will Get You Penalised

     
11:43 am on Sep 2, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:24529
votes: 577


This is an interesting message from google as they recently changed their in-app interstitials.

Some of the operative words include, "hides a significant amount of content"

After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly. Google Says, The Wrong Type of App Interstitials Will Get You Penalised [googlewebmastercentral.blogspot.com]
4:21 pm on Sept 2, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 14, 2003
posts: 4308
votes: 35


Am I the only one who has never seen the word "interstitial". For those who don't want to go look it up it means "a space between structures or objects". I think they are talking about those pop ups like CNN money that try to get you to install their app instead of going to that page.

I have never seen one that covered up the page. It is normally a tiny rectangle at the top of the screen.
4:33 pm on Sept 2, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

joined:June 28, 2013
posts:2998
votes: 527


This does not affect other types of interstitials.

Unfortunately. (And I'd love to get a rumor started about pop-up ads for newsletters, etc. having a negative effect on Google rankings.)
8:27 pm on Sept 2, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Aug 4, 2008
posts:3225
votes: 228


I started a thread about this annoying problem more than a year ago: [webmasterworld.com ]
and it has only gotten worse since then. Talk about a bad user experience!

I glad to see that Google is finally recognizing the problem, but they should have started taking action a long time ago.
5:49 am on Sept 3, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member jab_creations is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 26, 2004
posts:3168
votes: 22


What I really hope this translates in to is not having my leg humped on every damn page I go to for my email address. NO! You may not have my email address! Put that in a form inside the aside element and stop hounding me! This is by far without any doubt the biggest problem I encounter and it's several times a day when I can't find answers to advanced problems or come across some reading material. It could very well be other things or include other things but I'm glad Google can use it's near-monopoly market share to keep shadier webmasters in line sometimes.

John
9:05 am on Sept 3, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member themadscientist is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 14, 2008
posts:2910
votes: 62


I wouldn't count on anything from Google -- They've had the plot "backward" for a while as far as I'm concerned... Too many links (purposely, or via "friendly competition"especially with the same text) real users will never know about === penalty -- Full page div [or whatever] pop-up (let's give it a cool, complicated sounding name like interstitial) that is completely annoying to users and makes them want to click back === No big deal.

I mean seriously, think about it for a minute: You can and have been able to get penalized for links no *real* visitor will ever know about for years, but until now (and even now only on mobile) a full-screen pop-up/overlay (called an interstitial fancily) has been no-big-deal.

All they keep saying to me is: Point === Missed; Plot === Lost -- And, I hate to say it, but shareholders === happy is, IMO, the most reasonable, most likely cause, because they're *far* (very very far) from stupid.
11:35 am on Sept 3, 2015 (gmt 0)

Preferred Member

Top Contributors Of The Month

joined:Sept 12, 2014
posts:380
votes: 65


The stupidest ones pop up on first visit to the site asking for a review of the site.

i think the ones goog is after are the ones promoting the downloading of an app.
1:09 pm on Sept 3, 2015 (gmt 0)

New User from DE 

joined:Oct 1, 2014
posts:16
votes: 7


I do believe it will go only towards apps and will stop on it. Google has business in it. As more people will install apps, their search isn't necessary anymore. So by this they try to prevent that.

Sometimes I do understand point of big advertisements of app on page. If website do not have a mobile site instead of it have an app. In addition the desktop site is bad for mobile, many on hover effects, menus etc. I would promote this app to everyone who come on page.

I think people do not like this effect (big popup) because of newsletter abo and other things like that. I think if Google would remove opposite, the advertisement of app wouldn't be a big problem.
12:42 pm on Sept 4, 2015 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:9652
votes: 484


One of my product affiliates does that. When a mobile user lands on their page coming from mine, the screen is filled 90% by a pop-up that asks for their email address to subscribe to the newsletter (to skip my page altogether going straight to the affiliate.)