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Dofollow backlinks (linking out) and rankings?

         

surenot

3:38 pm on Aug 26, 2015 (gmt 0)

10+ Year Member



Is this statement really true?

Dofollow backlinks on your website will not affect your site SEO like Google rankings, PA etc. they only pass the SEO juice from your site to the other!

aakk9999

2:22 pm on Aug 27, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In many instances this has not been my experience, but I would not go as far as to say "if you link out you will improve your ranking".

Where did you get this statement from? Have you came up with it or you read it somewhere?

EditorialGuy

2:36 pm on Aug 27, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Surenot, you seem to be implying that linking out is a bad thing ("they only pass the SEO juice from your site to the other").Think for a moment:

- Google relies on links to discover sites or pages.

- Google also regards links as "votes" for sites or pages.

Why, then, would Google want to discourage legitimate outbound linking in any way?

Shai

3:12 pm on Aug 27, 2015 (gmt 0)

10+ Year Member Top Contributors Of The Month



Although I never seen direct evidence of this, it makes perfect sense that linking to an authoritative site could be used as a positive signal. Obviously, sticking a link out to a .gov site on a payday loan 500 word span blog post is not going to do it, but, if all of the other signals are good (great incoming links, bounce rates, time on site etc etc) then I do believe this would be just part of a positive pattern that Google can identify.

netmeg

4:56 pm on Aug 27, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I link to tons of sites, and I don't bother with nofollow (unless it's an affiliate link) But I only link to authoritative or useful sites that I have vetted. If it's not a link that will be of direct use to my users, I don't do it. And it doesn't seem to have hurt me any, but I wouldn't say it's directly helped, either.

Robert Charlton

5:19 pm on Aug 27, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google has strongly hinted... and in fact stated (but I don't have the reference at hand)... that it has factors built into the algorithm that reward good outbound links. This was in a Matt Cutts interview or video which was discussing Google's change in the way it treated the rel nofollow attribute... and many of us believed that to be true even before Matt mentioned it.

One thrust of this, coupled with the way Google changed how it treated nofollow links, is that you don't gain by hoarding PageRank.

That said, one of Google's oldest guidelines is that you are responsible for who you link to... and a large component of Penguin is about who you link to. So I'd say that linking out can either help or hurt you. Uniqueness, relevance, and temporal patterns are among the linking factors that Google considers.

With regard to your own internal link juice, I think you need to be judicious of where you put those outbound links on your own site, and how many of them you have.

All of these factors affect your own site's SEO.

surenot

6:09 pm on Aug 27, 2015 (gmt 0)

10+ Year Member



Thanks guys very much. I am using open source forum script right and I have noticed that when I make the copyrights link as nofollow the site drops in rankings and then when I put it back to dofollow it goes up in rankings.

I tested it many times and it seems as linking to others site with dofollow links increases rankings.

Thanks for conforming my suspicions!