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Google.com: 20 organic results per page?

     
8:51 pm on Aug 22, 2015 (gmt 0)

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Am I the only one seeing 20 organic results per page in Google.com for every single query at the moment (non-personalized)? Did I miss something major, or is this just an A/B?
1:02 am on Aug 23, 2015 (gmt 0)

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I'm only seeing 10 still. Must be pressure from Duck Duck Go To test away. Got to say, I would like to see 20 players in the results. It will never happen. More options = less clicks on Google Adwords.
3:56 am on Aug 23, 2015 (gmt 0)

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I'm only seeing 10 too.

Got to say, I would like to see 20 players in the results. It will never happen.

Yup, guaranteed -- One of the things people seem to forget to mention is: Google showed 30 results 4/10 of a second slower than they showed 10 and the published make it sound as if the result speed was the only determining factor, even though the reported/published change contained two variables: speed/result-count.

IOW the published the results of "testing" is actually two things at once, but refereenced as if only one was a contributing factor, which is a "no no", because it can't be determined if the "lower searches and ad clicks" was actually due to the speed of the results or if it was due to there being more results on the page and people being able to find what they want and not having to click on an ad with a single query.

Of course (being smart about it) they erred-on-the-side-of-caution and went back to 10 results at the "not slowed delivery speed" which, even though it took a while, resulted in users returning to more searches and more ad clicks -- Don't ask too many questions or wonder why "tainted" results of a test were published too much. Really, just don't do it. It's better to not think too much or ask too many questions...