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Subdomain Pickle/decision - a site with sub area ranking better than main

     
7:47 pm on Aug 13, 2015 (gmt 0)

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I have a site about widgets that does OK and is growing. It ranks for a few widget related things and has followers etc.

However, early on I added games sub folder to it with widget related games. Kinda fun thing, but that now ranks really well and if you search the site name the special links google shows are all related to the widget games. It also now ranks most games that are added.

But we have a big push on for the widget content and want to switch the games to wordpress too...they run on some outdated script just now.

So I was thinking on moving the games to a subdomain, with same urls. I guess this would make sense but do you think it would destroy our games rankings? I think it might help our widget rankings but like 90% of the traffic is games.

From reading Google's manual editor guideline pdf it would seem to be the logical thing to do?

Also should I maybe do the CMS change and the submdomain move in two separate roll-outs?

I think for users the sub domain would be better maybe as those on games really don't have much interest in widgets as such.

Has anyone done a switch to subdomain with a topic and not lost tons of traffic?

Thanks
James
9:23 pm on Aug 14, 2015 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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You have good rankings, why change anything? If you want it on wordpress, you can install wordpress in the games subdirectory. I am having trouble seeing a reason why you need to move it. If it isn't broken, don't fix it. Many people have done migrations successfully but why take any risk if you can avoid it. Users tend to care much less about url structure than webmasters.