I was trying gauge the success and how valuable the five-pack/seven-pack mouse-over is as each of the entries on the map panel, below the map, appear one at a time as you mouse-over. Obviously, it only happens when scrolling down so that all the AdWords were displayed, otherwise it'll cover the ads.
I've asked some friends today and they hadn't even noticed the mouse-over effect as they hadn't scrolled down.
One other thing: The test I ran only had reviews against one record on the seven pack, and even then, the reviews were posted over four years ago! All of them were "A Google User" and I wonder what value an anonymous review can hold? Perhaps it'd be better to have no reviews, rather than only old ones?
Anyone having success with the five/seven-pack, and what are your observations?