joined:July 8, 2005
One of my clients has a directory of widgets, categorised by location (e.g. widget type -> region -> town).
On several town specific search terms (e.g. Blue Widgets in MyTown) the region page is ranking higher than the more specific town page... it would be a far better experience for the user if they were taken to the town specific page they were looking for, but Google doesn't seem to agree.
I've compared the page metrics for both, the region page does have a higher page authority, but not by a huge margin. I'm pretty confident that the site has a good internal linking structure and is well constructed in terms of on-page elements. Is my only other way forward to build more quality links to the town specific page?