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Structure of pages changed, SERP ranking suffered

     
1:40 pm on May 26, 2015 (gmt 0)

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Hello,

I had my site redone last year with some of the products all on one page. You click on the picture to see the description of the different products.
The designer did a nice job visually but since then those products have all lost ranking. The other products with their own pages, have fared very well.

My question to you is:

Is it worth it to have him redesign the products to have their own page (with more descriptions, pictures and their own meta title) ?

My website is small, I sell twenty products and I have about 70 pages total.


Thanks for your time,

Intravino
3:24 pm on May 26, 2015 (gmt 0)

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Did those products previously have their own pages? Did the old pages get 301 redirected to their new individual pages? Are you seeing any issues in your GWT (or "search console") account? It sounds like a technical issue that needs a tweak. I would not proceed with more of the same until you know why this is not working right.
3:45 pm on May 26, 2015 (gmt 0)

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When Googlebot visits that redone page, what product(s) do you think it sees on it? What do you think is the focus of that page in Googlebot's eyes?
8:22 pm on May 26, 2015 (gmt 0)

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Did those products previously have their own pages? Yes some of them.

Did the old pages get 301 redirected to their new individual pages? No, I had to use a meta refresh because my hosting doesn't allow 301's.

Are you seeing any issues in your GWT (or "search console") account? No, I don't see any errors.

When Googlebot visits that redone page, what product(s) do you think it sees on it? What do you think is the focus of that page in Googlebot's eyes?

I did the Rendering as Googlebot and I see only one product on the page ( not the main product). With Google cache, I see and can click on all of the products on the same page.

With Fetch as Googlebot, I see all of the products with the HTML code.
9:56 pm on May 26, 2015 (gmt 0)

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When did you notice a drop in positions / traffic?
10:56 pm on May 26, 2015 (gmt 0)

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If your hosting doesn't allow 301s, you need new hosting.
11:18 pm on May 26, 2015 (gmt 0)

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If your hosting doesn't allow 301s, you need new hosting

Yes, I'm going to look at that.

When did you notice a drop in positions / traffic?

My overall traffic has been steady my traffic/ranking from my most important keywords has dropped about 6 months after the change. The drop has been decreasing gradually.
11:24 pm on May 26, 2015 (gmt 0)

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When some folks land on a products page that has lots of choices, it looks like a MFA site. Since your product inventory is so small there is no reason to NOT have an individual page for each. There can be no confusion for G (or other SEs) as to the page content (single subject) whereas a large product index "dilutes" the page signal.

Widget, Red Widget, Slick Widget on one page is okay.

Widget, Gadget, Gizmo, Thingamabob, Doodlebug, etc. on one page is for .... er.... which product (according to a SERP retrun)?