Now more Google searches are done on mobile than computers.

[Whitey]

Posted: Tuesday, May 05, 2015 by Google : ...... consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase. [adwords.blogspot.com.au...] .

These are telling stats quoted by Google. It seems like a rapid acceleration according to [searchengineland.com...] . What's yours, and folks you know's side of the story? How's it translating in e-commerce / business referrals etc?

[goodroi]

I'm seeing more traffic via mobile but desktop is still the source of most conversions for my network. I am trying to better serve mobile users because it is a very significant audience but I am starting to think of them as possibly wasted traffic. Mobile users tend to generate me much less money via ads, leads and sales. They tend to be more window browsing and less of a buyer. Hard to say how many mobile people will go home and complete the sale via desktop.

[tangor]

Smartphones appeal to the average person as "everyone" wants to have a phone. Until recently the web was not a big part of the cell/mobile phone. Now it is. So the traffic numbers will obviously increase as the phones become more capable.... and the users are willing to pay the costs related to that (data). More people use phones than use computers so I'm not surprised at the increased numbers, or the recent shift by G to "mobile friendly" serps.

But I'm not seeing a lot of income from mobile, and very little time on page, much less the site, from mobile.

[Whitey]

@goodroi - I hear what you and others are saying, but I am also hearing on the other hand, from other publically communicated articles, that conversions are higher now under different circumstances. e.g. local / urgent / instant / convenient decision types.

btw - I am across a project where a lot of users / business' have not upgraded their site in a decade and show no sign of doing so for responsive. It's like seeing the preservation of the dinosaurs in a previous age. Some surprisingly big business' in the mix where online is not their core channel.

[Kendo]

Could it be because typing in a keyword for search is much easier than typing in a URL on the keyboard of a companion device?