SEO aspect of Twitter integration to Google SERPs

[guggi2000]

Soon Google will start displaying tweets in real time, how do you prepare for that in terms of SEO (not SM)?

[aakk9999]

Interesting question. I think it is hard to plan for anything until we see what have they done. We do not know which tweets Google will index and how they will deal with spam - they are bound to implement some kind of anti-spam measures.

I presume you are looking into how to have tweets integrated into SERPs for searches that would drive the traffic from these tweets to your website?

[cathiedsquared]

I don't know what you mean by displaying tweets in real time. Display where?

[aakk9999]

Welcome to WebmasterWorld, cathiedsquared!

The opening post refers to the deal between Twitter and Google for Google to display tweets real time in SERPs: Twitter Reaches Deal to Show Tweets in Google Search Results [bloomberg.com]

[engine]

We had a great discussion on this earlier this year.

Twitter and Google Reach a Deal to Show Tweets in Google SERPs [webmasterworld.com]

I'm sure it'll be no surprise to learn that spam was a concern, along with how best to get into the SERPs.

[guggi2000]

@engine The mentioned thread in February was a general thread of what may or may not happen. It suggests that Tweets will take more real estate from the SERPs and will be used by spammers.

In this thread I would like to discuss how we prepare for that in the sense of getting the SEO value out of it. Instead of writing how bad the Twitter deal is, I would like to discuss how we can make it an opportunity.

Let us prepare for it and hope for the best!

[engine]

Indeed, I agree, it'd be nice to see how best to benefit from this.

For sure, one thing we can all do is make sure that every one of our 140 characters count, are fully optimised. How?
Make sure your money keyword/s is included close to the beginning.
Make sure you use hashtags sparingly.
Make sure the hashtags are the common ones people are likely to be following.
Don't be afraid to RT great tweets.
Favour great tweets, too.
Don't waste valuable real estate by using words such as "and"
Obviously, topical tweets are likely to get more eyeballs, but are also likely to get lost in the stream.
Don't ignore the long tail.

[guggi2000]

Don't ignore the long tail

That is most likely the most important

[Selen]

Won't it be considered as duplicate content? (identical content appearing on two different domains, ie. twitter.com and google.com)

[Robert Charlton]

To kick this discussion up, I think this new development may begin to answer the question of how Google might use Twitter data....

June 17 Google algorithm changes: "News-Wave Update"
June 22, 2015
https://www.webmasterworld.com/google/4753914.htm [webmasterworld.com]

It appears that Google is tying together Real-Time Trends, Twitter, and the "News-Wave" results (the real-time news results) that have come out of the June 17th algo update.

[webcentric]

It appears that Google is tying together Real-Time Trends, Twitter, and the "News-Wave" results

Took the words right out of my mouth. I wasn't necessarily considering tweets but the concept fits perfectly with the other two initiatives.