joined:Mar 11, 2015
Hello, I'm the owner of a growing download website: [removed url]
In August 2014, I decided to make all my possible to make the website as SE friendly and user friendly as possible, here are the changes I made:
- Completely new design and content
- Url rewriting
- No follow attribute on auto-generated pages
- A minimum of textual content
- A really fast and mobile friendly website
- No ads on follow pages
- A little backlinking strategy (soft)
- A flawless html (meta tags, titles, alts, etc)
Then the website started to grow, I started from 10k uniques/day in August 2014 to reach 45k uniques/day on January 2015, my rankings on very competitive search queries like [popular shorttail download phrases] (and I'm only talking about english keywords) were really high ("[shorttail keyword]" -> 2nd position just after the famous [competing website])
A crazy thing happened on 10/02/2015, I realized on Google Analytics that my "new visitors" percentage was slowly decreasing, then I saw my ranking dropping, all this happened slowly, like 0.1 position less each day.
At the beginning I though it was normal after christmas but it continued to decrease and today when I'm writing this, I lost like 35% of my trafic and rankings and it's still decreasing!
So, for a little recap:
FROM 01/15 to 03/15
-2 to -6 points to ANY query I was ranked on (nothing is increasing the whole 5000 search queries ranks are decreasing)
-50% click rate on Google's impressions/click rate system
impressions rate stay unchanged
What am I doing wrong?
If something has changed, how can I get back my rankings ?
I read somewhere that my growth was probably due to the fresh new content I put online in August and that it will be normal for the site to get a pushback some months after but I'm pretty sure there's something wrong that I can improve because the ranking loss is so hard that I doubt it is a simple normal pushback.
Thanks for reading, thanks for your help, please don't judge my website, I know a lot of people are hating this kind of tools but it's just the only project that worked for me.
Little note: I know the website is poor in terms of textual content but it's the case of any concurrent website for these search queries.
Réda Allali from France.
[edited by: brotherhood_of_LAN at 2:42 am (utc) on Mar 12, 2015]
[edit reason] edits in [brackets], please avoid specifics as per the terms of service. Thanks! [/edit]