Does Google have a separate mobile and desktop index? My concern is that if I shift some content to a sidebar that on mobile is hidden, will that hurt me in Google mobile?
goodroi
1:14 pm on Feb 27, 2015 (gmt 0)
I wouldn't say it has a separate mobile index, more like a separate ranking criteria for mobile. Right now the ranking criteria is very similar with desktop search but Google is moving to making it a more unique. I would be careful in making content not visible to mobile users. Not even thinking how this hidden content might impact Google rankings, I wouldn't do it because it could take away from the user experience. Unhappy users tend to leave and never come back which isn't good for my conversion rate.
aakk9999
1:16 pm on Feb 27, 2015 (gmt 0)
The question is interesting right now especially after the latest announcement by Google where mobile friendlyness is to be added as a ranking signal.