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Why social activity is not visible when checking website's SEO?

     
8:23 am on Feb 21, 2015 (gmt 0)

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Hi all,

When I check my site's data using the Google Webmaster tools I do not see any Social activity linked to my site. As well, when performing SEO checks through various tools the result is the same: 0 activity on Twitter, Facebook, Linkedin, Pinterest etc.

I do have a quite active presence on the above mentioned social medias and since 4-5 months I have 3-4 daily posts on each one. Twitter has more than 400 tweets but SEO checks shows 0 activity.

My index page has impeded Facebook, Twitter and Instagram widgets which show all the activity flow. Still no shown on Google webmaster tools and SEO checks. I have buttons on all pages that point directly to my pages on social networks. Still nothing.

What do you think about it and is there any techniques that allow to link a website to a social media activity?

Thanks a lot for help.
2:05 pm on Feb 21, 2015 (gmt 0)

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I don't know what you mean by "SEO checks" - but you wouldn't expect Webmaster Tools to show how many tweets you have had. If you want to know how much traffic you are getting from social, you would go to Analytics. (It still won't keep track of how many tweets you have, but it will tell you if anyone actually clicked on one to get to your site)
6:37 pm on Feb 21, 2015 (gmt 0)

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My index page has impeded Facebook, Twitter and Instagram widgets

And speaking of "I don't know what you mean": I'm pretty sure you don't mean "impeded". Well, I hope you don't. But I'm not sure what you do mean. "Imported" maybe? (I don't know Japanese, so I can't do the Dictionary Dance and figure it out for myself.)

Links from facebook go via an intermediate "leaving facebook" page. So the actual page that pointed to your site will never show up as a referer.
6:43 pm on Feb 21, 2015 (gmt 0)

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I think "impeded" should be "embedded"

P.S. My webmasterTools used to show a lot of links from Facebook, but I just checked now and don't see any at all.
12:50 am on Feb 22, 2015 (gmt 0)

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I check my SEO daily.
2:46 pm on Feb 24, 2015 (gmt 0)

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Aristotle, you are right, I wrote "embedded" with fault, sorry.

I meant that when checking through SEO add ons for Chrome or through SEO checks that are freely available everywhere, I see that my website has 0 activity or very minor one.

As well, Google Analytics show that my social activity is insignificant, which is wrong.

I have about 6-7 sharing buttons (Facebook, Twitter and so on), plus Instagram-Facebook-Twitter feeds widgets at the footer. This should be enough to collect some data but still nothing on SEO checks and Google Analytics


Thanks for your replies
3:36 pm on Feb 24, 2015 (gmt 0)

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Akira
If your site gets a lot of traffic from this social activity, then google can see what those vistors do on your site, and how well they engage with it. Google can also see what proportion of those visitors subsequently link to your site from forums, blogs, other sites, etc.
Google can then use this information to make judgements about your site and determine where to rank it in the search results.

Thus, this social activity can indirectly lead to higher rankings and more traffic from Google.
6:18 pm on Feb 25, 2015 (gmt 0)

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Do you have event tracking that either:

(a) tracks how many clicks your social media buttons on your site are getting
(b) tracks external links, which will include Twitter and Facebook

For example, I have my Twitter buttons set up so that the tweet box launches in a new tab. I track how many times users clicked on the Share on Twitter button, and how many times users went to tweet box

Putting the social share buttons on a site is not enough. If you don't put event tracking on these buttons or on external links, GA won't really have any data on how those buttons perform. You need to put tracking so GA can read those activities
1:28 am on Feb 26, 2015 (gmt 0)

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As I mentioned before, It seems to me that the most important thing is how much new traffic these buttons generate for your site. Google can analyze that traffic AFTER it gets to your site.