joined:July 23, 2003
I have been given a task by my boss to unrank a page on the HSE website.
Basically in 2004 our client breached an act or regulation that caused them to be listed. We never got into details, just that something was breached and they found themselves on the HSE register of enforcement notices for 5 years, which is then moved onto a public register of notices for a further 5 years. They are in an industry where there are very strict regulations.
So fast-forward to today. If you type in our clients brand on Google the HSE website shows just below them with the breach on the page that is ranking. Our client has noticed and asked us if there is anything we can do about it as they are saying that it is quite damaging when people are looking for their brand and then clicking onto the HSE website and finding the 2004 breach.
Our client emailed HSE asking why this notice hasn't been removed. They replied stating that it could be removed in the near future but they do not have control over what information is displayed by internet related searches.
Now we are talking about the .gov.uk website and I said to my boss the only way I can think of is by trying to get profile business listings ranked above that specific page, but it may not be easy and is a lot of work.
Basically I am being asked to get a page to go in the other direction (down). Has anyone ever been given a task like this before, and if so, how did you handle it?
Thanks in advance