Reading "Trust Funnel" by Brian G Johnson - Still current?

[SnowLeppard]

I am reading a new release "Trust Funnel" by Brian G Johnson.

[amazon.com...]

Has anyone else read it?

Even though the book has just been released, I am wondering if the ideas are still valid given the latest algorithm updates.

In the book, the author mentions that he posts here on Webmasterworld. What is his username?

[rish3]

>>In the book, the author mentions that he posts here on Webmasterworld. What is his username?

From the book:

You can still find my posts back from 2002 as "Chef Brian [webmasterworld.com]"

[Chef_Brian]

Hey SnowLeppard,

Thanks for picking up my book! Exciting week with
the offical launch underway begining on Tuesday.
The core focus of Trust Funnel is to focus on people more
and less on algorthems.

The methods I teach in the book are based on what I've done
to build a business online for year. It works, however it is not an
SEO book.

Brian G. Johnson

[SnowLeppard]

Hi and thanks. I am enjoying the book.

In the book:
"Again, let’s dig deeper. The most important element of achieving success online is the ability to drive traffic. Being able to achieve a high rank in Google for keyword phrases is considered to be the holy grail of passive, free traffic."

My trust funnel seems to have had some sort of semi-permeable cloak thrown over its entrance.

[Chef_Brian]

Snow Leppard,

My point is this, my book covers many different aspects of
online marketing, including SEO. However, that is not the core focus.
It's about building trust with people in a variety of ways and methods.

Furthermore, most of the algorithms today are focused around trust.
Facebook has the like button, YouTube has a like button, Google has
fcoused on trust for a very long time.

Anyway, the methods I teach work and they will well. I've gotten
great resutls as many of the students I have taught. However, you
you shall decide for yourself in time.

Good luck to you.

Brian G. Johnson