joined:Oct 1, 2008
I'm sure as digital marketers and SEO consultants you've run into this line of questioning before.
We recently launched a TV ad campaign that has generated quite some attention on social media (YouTube, Facebook, Twitter, Reddit etc) and traffic to our landing page for the TV ad is high as well. Whilst it's easy to measure these successes, how would you go about measuring the increase in brand searches - taking into consideration Not Provided?
We're using Google Analytics by the way. Any ideas on this would be appreciated! :o)