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Site Dropped From Google Mobile SERPS - iPhone Mobile Only

     
11:00 am on Jan 6, 2015 (gmt 0)

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One of my websites has always ranked top 3 for a set of competitive keywords relating to mobile traffic.

The other day I checked the term on my iPhone and noticed I was no longer listed. I checked on my wife's iPhone and the same thing.

I tried it on an iPad, and the site is still ranked at number 2 for all searches.

I tried it on desktop and it is also ranked at number 2.

My SERPLAB tracking shows no issues and all terms ranked at 1 or 2.

So what's going on? Why has this site been dropped from iPhone mobile SERPS? All other results on the first few pages for these terms are identical across mobile, iPad and desktop - i.e. it's only my site that seems affected.
1:23 pm on Jan 6, 2015 (gmt 0)

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Start with the basics and make sure your site is 100% mobile friendly. Google has been making a big push to only show sites that are friendly to mobile users. For example sending an iphone user to a flash website is not a good user experience and is a quick way for Google to lose users.
1:27 pm on Jan 6, 2015 (gmt 0)

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The site is mobile friendly and when I look for inner pages in SERPS I see the 'Mobile-friendly' text alongside.
1:50 pm on Jan 6, 2015 (gmt 0)

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Ok, you win that is a little weird. I assume you have rechecked it and this wasn't just a temporary Google test that you stumbled upon.
2:21 pm on Jan 6, 2015 (gmt 0)

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Yeah I keep checking, and I am seeing a drop in mobile (iPhone) traffic in Analytics which backs up the observation. It's got me beat.
2:33 pm on Jan 6, 2015 (gmt 0)

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Sounds like a glitch. Google often 'loses' home pages and I find mobile results tend to change first.

I had this over and over (on 2 sites) when I switched from http to https but everything seems to be back stable again now.
2:36 pm on Jan 6, 2015 (gmt 0)

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Does the same occur with other mobile phones? Have an Android friend check for you. If the same, then that's one thing. If it shows, then that's something else.
3:00 pm on Jan 6, 2015 (gmt 0)

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Not saying that it is the cause, but if you haven't validated your css and optimized your site speed, you might want to try checking that it is all in order. It is free and can give you insight on anything that could need work: [developers.google.com...]

The W3C validator is another free service that can help find css problems and gives you resources to get it right: [jigsaw.w3.org...]
4:27 pm on Jan 6, 2015 (gmt 0)

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Yeah great tips and I agree those are things I would also be checking. In this case I don't think it's the cause though...I think rather as you have suggested Google has 'lost' this homepage. Hopefully temporarily but we will see.
8:00 pm on Jan 10, 2015 (gmt 0)

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Ok so this has resolved itself and the site is back in mobile SERPS again. I did resubmit through Webmaster tools along with making some URL and title changes to encourage re-indexing. Consider this one closed.