I've been doing a lot of research.
And I am looking for confirmation.
This is the situation:
- "blue widget" has excessive incoming anchor text "blue widgets", it has dropped about 20 positions
- "buy widgets that are blue", no incoming anchor text or very few exact anchor text, no drop
So it seems like the penalty is on exact match anchor text, not a penguin sitewide penalty?
Only the pages that were targeted with exact anchor text were penalized, the ones that weren't are ranking fine.
So I'm thinking that instead of doing a mass deletion of links, just go and change/delete exact match anchor text.
Would that be my best bet? The site ranks fine also in Bing and Yahoo.