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Impact of changing title tag change on homepage

     
7:10 pm on Dec 14, 2014 (gmt 0)

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I have recently expanded a price comparison site for widgets from one brand to include another. I have not yet rewritten the homepage title tag and meta description to include the new brand.

I want to rewrite the title to something more generic so that I will not face this dilemma in the future, but I am scared to do it right now as it would be a disaster for G to bury it while it is processing the changes around this time of the year.

Am I being paranoid? Has anyone had any experiences good or bad doing the same thing?
7:29 pm on Dec 14, 2014 (gmt 0)

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The title tag is one of the more important Onsite SEO items. Make sure it is readable, has a call to action and has your main keyword and you should be fine.
9:07 pm on Dec 14, 2014 (gmt 0)

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I would avoid it doing it at this time, especially if you rely on christmas traffic. Especially if you rely on home page as a ranking page that generates google traffic.

It probably won't do much positive or negatively, when you have long tail terms going into your inner pages.

But the results may not be positive if you do have home pages being ranked and receiving traffic. This is especially true if home page is already ranking for that key brand. Changing it may cause it to lose inbound traffic for that keyword brand - at least temporary for 1~2 weeks as google calibrates. And you will be missing out the majority of Xmas period. Is it a risk you wish to take?

With above said, I am assuming that you are not a brand yourself. If you are a brand yourself that people usually go to your site directly....it probably doesn't matter how you phrase title of your home page. But then it probably won't bring positive or negative result other than more worries.