joined:Dec 15, 2003
Here is the situation, I am hoping some of you can provide some insight or offer suggestions with a situation I am having.
My company has a website, it is your normal fare, describes our services, products, etc.
Now in addition to the normal "Who we are, where we are, what we do" we maintained a technical wiki it was at example.com/wiki/ and it contains technical write-ups on solving more advanced networking and PC problems. The wiki is very popular as far as web-traffic goes.
There are some technical fixes in our wiki for products like "Smansang Sank Thru" (name changed intentionally) and if you search those products and the issue online our wiki even outranks the official Smansang website help pages.
There are a few other examples of this, where our wiki outranks the help pages of the official vendors/manufacturers.
As you can imagine this is great for our wiki traffic, crappy for our "who we are, where we are, what we do" portion of the website... anyone coming to our wiki is at minimum a power PC user and likely is a technical of some sort as the info our wiki provides is highly technical and almost guaranteed to not become a customer or engage in ads, and our company does fine without the need to convert the wiki traffic. We do it as more of a bragging thing.
Because the /wiki/ pages were so popular and had all the new content search engines gave our site amazing rankings for those search results but not for the services... inversely web searches for services we provide in area we provide them didn't rank well as the keyword density and all the other factors identified our site as a technical blog not a service provider.
This scenario all pre dated me at the company. When I came in the company had already commissioned a fancy new design with custom images and well written content for the portfolio side of the website and when it was ready we decided to pull the wiki into a subdomain. Which we did and 301 redirected all traffic from example.com/wiki/* to wiki.example.com/* the new portfolio website urls where nicely 301'd as well /services/about-us became /about-us... etc.
It has been about 4 months now and the wiki site continues to enjoy great rankings for technical help searches and it's traffic has continued at it's normal pace.
The portfolio website hasn't seen a bump in traffic, it isn't ranking well, I have tried a few things to split my logs up and it works well for analytics but WMT is a bit messed up, but it is basically showing a 0% ctr for all searches relating to the portfolio site. We will see a avg position of 7-20 for some of the search terms we went after and the marketplace is a bit competitive, but based on what I know we should be seeing a climb or at least be "sampled" into some search results like a new site would, but I haven't seen anything like that yet.
I have been patient and I am starting to wonder, did I do the right thing by moving the wiki to sub-domain. Is G still ID'ing the site as some tech blog? Is there anything I can do? We don't have a ton of backlinks that weren't /wiki/ and I do want to start working on those when I have time. Should I just trust that "doing it right" will eventually pay off? Paranoia is starting to set in and I don't want to start ripping content or stuffing keywords, I think all the titles are well formed, urls are named nice with titles and content... The site had the wiki for over 5 years before the change.
Any advice would much appreciated. Thanks in advance