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Perfect recipe to create a big spam site

     
9:40 am on Nov 11, 2014 (gmt 0)

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In the last year I've been hit with a lot of problems, especially Panda.
I've tried to obey the rules, but I see that my main competitors are flourishing using blatant spam techniques.
It's good to be on the "white list".

Searching to fix the problem, I've found another big problem: my content was scrapped like hell and to make matters worse... since ~ 2013, Google thinks that I'm the spammer.

So, this is a guide for anyone who want to fool Google :(
I'm sick of this unfair fight, so I'll share some insights.

1. Identify 2-3 top sites on a niche.

2. Scrap their content, but don't be aggressive, you will get caught and blocked.

3. Take your time and create a clean, SEO friendly interface for your site, wait for min 6 months, don't get greedy!

4. For maximum impact buy ~ 10 domains, with different country TLD (ex: es, de, jp, pt, ca, fr, com, ru)

5. [u]Use google translate from ENG => all the TLDs es, de, jp, pt, ca, fr, com, ru[/u]

6. Use many subdomains

7. Put the date on the article 1-2 months newer than the scrapped source! (this is very important)
It will confuse Google and it will give you an advantage, especially for evergreen/old content.
7.1 Use authorship markup, sitemaps and mobile version.
7.2 Try to have a at least 200 words on a page.
7.3 Implement Disqus (google likes that).

8. Launch all the domains and get some links only to the .com site.
Google will see that you link to your other language versions, but use hreflang tags to mark your regional/local content.

9. To maximise the long tail impact, create dedicated pages for the most popular searches

10. DO NOT use UGC!

=====

Wait for ~ 6 months; you should see results.

Google It's very hungry for local content, so this it will be your main source of revenue, as .com is very crowded.

It's incredible that Google does not detect auto translated content (or it chooses to ignore it), so without competition, you will rule the long/short tail of the local search.
In many European countries, English is not very popular, so they prefer their own language, but the local SERP is too small => you will be king.

$$$

Adsense is tricky, but there is always affiliation and especially the new and profitable pay per install (toolbars/adware industry - beware of Conduit, as it's banned by google). For mobile version there are a lot of App marketplaces that wants customers!

If you use affiliate, use a redirector, nofollow! Not more than a link/page!

******

In order to block problems with the source:
- protected Whois
- use multiple IP's for scraping
- hosting preferably NON-US. Even Europe is a heaven for scrapers - they do not have DMCA.
- slightly modify the content
- disable all the internal linking from the scraped content
- create many subdomains (preferably one subdomain per page). This makes impossible to report all the URL's to google for spam and If your are not very disturbing, your main domain will not be sandboxed (quickly).

example: 10 000 scraped pages => 10 000 subdomains on .com

You have 10 TLD's => 100 000 subdomains.

[i]Have fun reporting them![/i]


If you get sandboxed, change the template, change the domains

Repeat!
2:28 pm on Nov 11, 2014 (gmt 0)

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The sad statement is that it takes nearly as much work to steal and rank as it does to create, but such is the human condition that some will choose theft as a revenue stream simply because they have no imagination or desire to be unique and creative.
2:36 pm on Nov 11, 2014 (gmt 0)

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Personally I would make a few adjustments to this recipe but I agree this is a decent recipe for a spam site and it can deliver profits. I am not going to comment on the ethics of this concept just the feasibility.

I find the churn & burn business model to be tiresome. I know many that still turn a good profit from this concept. But I find it is easier and less stressful to play within the Google guidelines or at least stay within the grey areas :)
2:42 pm on Nov 11, 2014 (gmt 0)

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Thanks for letting thread live, as it does act as a DEFENSE primer for websites, ie. What to Watch For, Protect Your Content via DMCA, Cease and Desist... more work, but the long term effect is your site will SURVIVE and GROW and perhaps achieve AUTHORITY.
3:05 pm on Nov 11, 2014 (gmt 0)

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You don't necessarily need to steal copyrighted content to create a spam site. There is a huge amount of public domain content.

If you are trying to build a long term website, then you should be regularly monitoring and defending your copyrighted content.
4:02 pm on Nov 11, 2014 (gmt 0)

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But I find it is easier and less stressful to play within the Google guidelines or at least stay within the grey areas :)


That's for sure. And a lot less exhausting.
4:09 pm on Nov 11, 2014 (gmt 0)

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It's not a perfect recipe, but It's one that I'm facing the most and It seems to be working.

The problem is that as time goes by, Google will not remember the original work, so you will get punished!
7:07 am on Nov 12, 2014 (gmt 0)

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7. Put the date on the article 1-2 months newer than the scrapped source! (this is very important)


If the original material does not have a date, how could a scraper attach a date 1-2 months prior to the publish date?

Real question. There are posts referencing PubSubHub or something like that which should pre-empt date hijacking.
12:18 pm on Nov 14, 2014 (gmt 0)

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If the original material does not have a date, how could a scraper attach a date 1-2 months prior to the publish date?
That would be 1-2 months prior to the scraper's date of publication, a "pre-date" of the theft. :)
3:20 pm on Nov 14, 2014 (gmt 0)

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I know what you feel. One of my older websites that used to be very successful is completely "dead" after Panda. All content has been scraped several times and now Google thinks that I am the spammer. This says a lot about the quality of Google's algo. The website is still ranking well on Bing ...
3:44 pm on Nov 14, 2014 (gmt 0)

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I am just curious, how did we know that "Google thinks that I am the spammer", just because the rankings dropped?
5:21 pm on Nov 14, 2014 (gmt 0)

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Looks like "we" assumed.
5:49 pm on Nov 14, 2014 (gmt 0)

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I used to create spam sites 10 years ago and it is tiring to have to start over again so many times. I made a lot of money and it was a lot easier back then.

One tip I would add would be to create a list of links on bottom of each page that links to the next ten or so pages in your list with anchor text matching the title of that page or just a keyword.

If you want to hurt somebody you can create a few very good wordpress themes with spammy links to their site in the created by footer. Then give them away for free on all the free template sites. They will get the worst links you can imagine to their site and they will never go away and never stop coming. They will get 10k very low quality links a month forever.
11:26 pm on Nov 14, 2014 (gmt 0)

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I am just curious, how did we know that "Google thinks that I am the spammer", just because the rankings dropped?


Take some random sentences from your pages and use Google with and without "".

If your site si not first result, then you are in trouble...

Usually is the spammer, but it has "newer" content.
5:10 am on Nov 15, 2014 (gmt 0)

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All content has been scraped several times and now Google thinks that I am the spammer.

Maybe Google does not think you are the spammer but instead does not care because it would cost too much to do. There was a post in another area of the forum that linked to a really good article about how Google works. The author served as Deputy United States Coordinator for Communications and Information Policy under the George H. W. Bush admin and now runs a consultancy firm that specializes in property rights, algorithmic markets, etc. He wrote the book "Search & Destroy: Why You Can't Trust Google Inc." and sums it up pretty well when it comes to content as it is applies to being scraped.

"So Google respecting property rights whether it is privacy, confidential information, trade secrets, copyrights, patents or trademarks would be prohibitively expensive because their world view presumes that digitized information should be free."

If the above paragraph is true, Google's business model will generate advertisement clicks whether they display your content or the page that copied you. Without a financially compelling reason to rank the original author, I don't think things will change much into the future. Copied content has ranked above the original for years and probably will do so for many more years.