How To Improve Domain Authority (Domain Authority For My Sites Is Too Low)

[TheRedPenOfDoom]

I have 2 sites and their DA is quite low. One have 42 and other has 34. How can I improve their domain authority? both the sites are around 10 years old. They both were flagged under Google's manual spam action at different times and came out of penalty after submitting reconsideration request.

[goodroi]

Be careful when following a third party's metric. Your domain authority number isn't from Google that is a number created by an SEO Vendor. That SEO vendor has no control over Google rankings. Sure it might be nice to have a pretty report and a simple number to follow but that isn't coming from Google so you have no idea how accurate or inaccurate is the pretty report & simple number.

Let's get back to the real question - How do you improve domain authority for Google?

Start thinking in terms of real marketing & promotion. The more you develop non-Google traffic sources the more you will develop the quality signals Google likes. Instead of publishing a guest blog post on an off-topic site with no quality standards, go after your industry authority press website and have them publish an interview with you. Instead of developing a fake private blog network, reach out to real industry bloggers that have real traffic and do a joint research project to help publicize your company & also offer value to your audience. Focus more on developing links that generate quality click-throughs and less on off-topic random links from sites with no quality standards.

[aristotle]

Are you related to the Purple Oyster of Doom?

Are those "domain authority" ratings (42 and 34) based on an analysis of your sites' backlinks? If so, then you presumably need to get some more backlinks, especially backlinks from sites that already have high domain authority.

But keep in mind that Google has its own non-public system for evaluating domain authority.

Sorry goodroi -- You must have posted while I was writing my post, and I didn't see your post until now.

[netmeg]

Yea, I don't consider that particular metric of any real use.

[TheRedPenOfDoom]

Hi aristotle, No I'm not from the Purple Oyster of Doom.

Thank you all for your input.