Hi guys
I've been running my online store for 10 years in an unique specific industry which is always done quite well. My website <snip> has always ranked in position 1-3 for all my main keywords but over the past 12 months this has dropped and dropped and now on average at page 3-4 (google and yahoo) and sales and visitors have dropped by about 50% - but now needing to spend a lot more on adwords and after advertising.
I have had a bad run with hiring SEO's who basically all went AWOL after not hearing from them for months and not believing they did anything. I know some bad practices may have been made in the past with poor linking (this is 5+ years ago). A lot has been my fault too where I became content and did not do much updating with the page which may have caused the severe drops.
My concern is that one of my main competitors <snip> who is now much better ranked than I am and from what I can see has MUCH less SEO put into his site. This site keeps gaining in rankings and mine keeps dropping.
I'm now seeing if you think there is any hope to resurrect the site and if we can improve our rankings again? I have been working on a completely new website with much better onsite SEO (meta information etc) and plan to have a new blog which will be updated frequently.
But I don't know if this will now be all to waste and if there is now no hope and if I have been permanently penalized (There are no messages in my webmaster tools).
Any comments please? I would prefer to keep the URLs hidden if that is possible.
[edited by: goodroi at 10:56 am (utc) on Sep 15, 2014]
[edit reason] Please no links till you reach more senior membership level [/edit]