Is press release safe for site news with Google Algorithms?

[xelaetaks]

Is is safe to make a press release about your web site with the latest Google algorithms?

For announcing something new about a website such as types of products being added to a site for example, etc...

Also if yes are sites like [a reputable paying press release distribution site] ok to use?

Thanks

[edited by: aakk9999 at 8:30 am (utc) on Sep 8, 2014]
[edit reason] Sorry, as per Forum Charter, no domain names may be posted by New Members [/edit]

[goodroi]

Do you have something that is newsworthy? Then yes, I would send out a press release to attract full-time journalists to write about my website and its new ground breaking innovation. If you are adding a new product that has never been invented before do it.

Are you just looking for an easy backlink? Then no, I would not send out a press release. Backlinks are important to rankings so treat them accordinly and don't go after low value backlinks. Go after high value ones that you need to earn. If you are adding a product that is already on 100 other websites, skip the press release.

[GreyBeard123]

Do you have something that is newsworthy? Then yes, I would send out a press release to attract full-time journalists to write about my website and its new ground breaking innovation. If you are adding a new product that has never been invented before do it.

And use only your site name/raw URL as anchor…
Do not use any keywords as anchor…

[FranticFish]

There was a good discussion on this last year: [webmasterworld.com...]

It was reported recently that many press release sites had been hit, so choose wisely: [webmasterworld.com...]