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Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. Google Authorship Support Dropped [plus.google.com]
Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.
It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.
All those poor suckers who relied on this being a good signal must be feeling rather upset with this.
Ironically it was a good idea.
Nothing to do with taking the eye off paid Google adverts, of course.
All those poor suckers who relied on this being a good signal must be feeling rather upset with this. Ironically it was a good idea.
This was such an obvious magnet for spammers that everyone here should have known that it would be a big failure in the end. So if anyone is upset, they have no one to blame but themselves (Unless they prefer to blame Google for coming up with such a bad idea).True. But there would have been people who believed Google and all that SEO stuff. Of course there's a rather interesting takeaway from this for people in the SEO business (blackhat and whitehat) - Google can't beat spam.
There are credible people who can show real examples where their paid ad CTR jumped, in a statistically significant way when the photos were deleted.
Of course there's a rather interesting takeaway from this for people in the SEO business (blackhat and whitehat) - Google can't beat spam.
The fact that some people slapped authorship markup on everything...
Google keeps saying that authorship (even with the pictures) did not affect searcher behavior, CTR, etc. Many credible people disagree, and some of them have statistics to back that up.
I think that's such an absurd position to take, the burden of proof would be on google for that.
If changing a word in my title affects searcher behavior, surely putting a picture next to it would.
maybe it was just a test to see if they can correctly find and assign posts to one person. they might not need the markup anymore to do that.
They need a way to tie material together and identify who writes it and this was it.
I was really hoping Google was going to tie in Authorship with fighting scrappers and identifying who posted the content first. I really hope they have something else up their sleeves to accomplish this.
Authorship will never work UNLESS there is a Registry where each Author must get an ID Number BEFORE they post anything to the web. If voluntary then okay, if mandatory... katie bar the door!Seems that mandatory aspect is what those characters in Google wanted. You can seen the authoritarian mindsets at work with the Google Plus, "organising" the world's information and other failed efforts.