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Mismatched titles and story snippets in Google News

     
9:15 pm on Aug 13, 2014 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5669
votes: 60


I don't know where to post this question, but I see this happening more and more and I'm wondering why?

On G News there is sometimes a vast disconnect between the title topic and the snippet topic.

This is an extreme example

[some-telcom] launches branding campaign; [marketing] plan stirs internal division
[story source] - 4 hours ago
Be sure to include your name, daytime phone number, address, name and phone number of legal next-of-kin, method of payment, and the name of the funeral home/crematory to contact for verification of death.

anyone got an easy answer for why this happens?

[added] These aren't my stories, I have nothing in G News, I just see this when browsing G News and am curious about how/why this happens[/added]
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10:34 pm on Aug 15, 2014 (gmt 0)

Administrator from US 

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 21, 2004
posts:3080
votes: 67


Google news is little more error prone than regular Google search. I can't explain this one.