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Excessive repetition, though, isn't rewarded,
While I think this has been ongoing for sometime now, my interpretation is that Hummingbird took a new step in going from matching strings of text to matching named entities.
[edited by: goodroi at 4:34 pm (utc) on Aug 13, 2014]
[edit reason] Welcome to WebmasterWorld, please re-read the rules [/edit]