Mobile content. How do you strategize it for ranking ?

[Whitey]

I guess that long and in-depth content is essential for SEO, but how are you strategizing your mobile content these days where less can mean more? Thoughts?

[not2easy]

There are some very helpful tips and strategies for mobile/seo from the developers at Mozilla: [moz.com...] and Google: [developers.google.com...]

Quite a bit of the content there is aimed at techniques to improve page speed, but for most mobile SEO that is what matters. They also do discuss ways to manage content and delivry for better user experience.

[netmeg]

(moz.com is not Mozilla, it's SEOmoz)

All my sites are responsive, for mobile I only show one ad above the content, and I try to make sure they load as quickly as possible.

That's pretty much it. It's worked so far.