I wonder if I should recombine two ecommerce sites (which I had previously split apart from one site in 2010) back into one single site.
Our first ecommerce site started around 2003 (maybe earlier). It sold two distinct types of merchandise (say, widgets and gizmos).
In 2010 I split the gizmos merchandise off into a new website with a new domain that is a partially matched domain name, but kept the widgets on the widgets website.
2003 - 2010:
Site A = Widgets + Gizmos (on one domain)
2010 - present:
Site A = Widgets Only (still on original domain)
Site B = Gizmos Only (new domain)
The only issue is the gizmo products on the new domain have never received as much traffic as their corresponding pages did on the original domain. In many cases the pages got about 2/3rds of the visits on the new gizmos site compared to what they previously got on the original widgets + gizmos site.
Granted, I am comparing visits from over the last several years to stats from 2009 (when EVERYBODY'S sites got more traffic). so that has something to do with it.
Since both sites are struggling to make any money right now, it is not like I can truly mess things up worse than they are.
Also, I did write 301 redirects from the pages on the old site to the corresponding pages on the new site back in 2010. They have been in place ever since (and continue to this day). Wonder what the effect will be of removing those 301 redirects and serving up the old pages.
Thanks in advance for any suggestions.