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[edited by: goodroi at 1:24 pm (utc) on Jul 10, 2014]
[edit reason] Widgetized [/edit]
[edited by: FranticFish at 7:30 am (utc) on Jul 11, 2014]
Some popular websites are suggesting not to use Keyword Rich Anchor Texts even for Internal linking
Also see: [Very Popular and Highly Searched Keyword 1] and [Very Popular and Highly Searched Keyword 2]
I always try to make my in-content internal linking as helpful as possible, so rather than 'build widget' (which I can't see naturally occurring in text) it would be 'find out how to build a widget' or 'read my step by step widget building guide'.
"While contextual links might possibly work for what you have in mind, my suggestion is that you'd be best to err on the side of restraint."
I would agree with this: I think that google monitors (through android, chrome, chrome os, or other means) the click-through rate of internal navigation links that are placed in-context (and also probably in navigation bars).
If it sees a lot of links to the same page(s) and a low click through rate page, that page (or the site) MIGHT be looked at as having less quality.
I'm confused about why internal links would ever be at risk for over optimization.