Will Mixing Local Service With Adsense-Based Articles Rank Poorly

[Planet13]

Suppose you had a Widget Restoration business that operated in a local area.

Will ranking be affected (negatively or positively) if you also had a section of the site that offered tutorials / articles, and those articles / tutorials were monetized by adsense or affiliates?

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Basically, if a site is trying to rank for

"Widget Restoration Gondwanaland" is it:

1) Still a good idea for business sites to have articles and tutorials related to the service (widget Restoration) they provide?

Or should the articles really go on a separate site that is geared specifically toward information?

and...

2) Would monetizing those articles / tutorials via adsense / adwords negatively affect ranking for "widget restoration Gondwanaland" IF they are on the same site as the main business service site?

Thanks in advance.

[netmeg]

I would never put ads on an ecommerce or a lead generation site where I'm expecting to convert. A lot of people do, but I'm hardline about that.

[Planet13]

thank you, netmeg.

You may have meant this, but just to be clear:

the articles / tutorials pages wouldn't try to generate leads for the service.

They would be more "stand alone" (meaning same site / domain, but in a separate section).

They are expected to give more of an SEO relevancy lift for the service pages (and gain revenue through adwords / affiliates), not try to find traffic that would use the service.

Looking at it this way, would you still avoid mixing the two on the same domain?

Thanks in advance.

[netmeg]

If you're trying to convert, you don't want distractions.

If you're adding them for SEO, forget about it. Google's way on to that. Add them for the users if they are really and truly useful, or else don't bother. Because if the users aren't engaging with the new content, Google will know it's not useful.

We spend all this time and money trying to get traffic to our sites only to send it off somewhere else for the few pennies of an ad click.

And yes, my event sites are monetized with ads, because I'm not trying to get those people to do anything in particular (and I already have plenty of authority in my space) But if I were just starting out, or trying to persuade someone to buy something or do something, no, I would not put ads on, at least not to start.

[Planet13]

Thanks Again!

I will come up with a different strategy.