Publishing of a page and Google ranking over time

The search environment changes constantly, so where your page ranks naturally changes too. Whether or not you add or change it.

Thank you,

Well if the ranking algorithm is any good at all, it will continually re-evaluate the page as additional data is collected over time. For example, if the page gradually attracts more and more natural backlinks as time passes, this could be a positive signal which could cause its ranking to gradually improve. Or as another example, if the algorithm includes user metrics as a ranking factor, then as more and more of that data is collected, then the evaluation of the page should gradually become more accurate, and its ranking would be adjusted accordingly.

But there are also external factors, such as competition, algorithm changes, topics that gain or lose interest - too many to count.

Sometimes it can be overlooked that in deciding where to rank your page, any given page, it is not only that page being examined, it is that page and all the contributing factors for its success or failure compared against all the other pages that could possibly be in the #1 spot and all of their attributes, then there are related topics and your page's relation to those. The rest of the site that it is on. This evaluation goes on through all the things that matter for page ranking and the one at the top, though it may have cheated on the test somehow, is seen as floating to the top across all factors. It isn't a footrace, it is a megathalon.. Two dimensionally you may have received an "A+" for the page, but that other one has some additional factors that put it higher.

If you look at the OP's question, it seems to me that it's about whether the age of the page alone can cause its ranking to increase, not considering all the other factors. In other words, as the page gets older, does it somehow gain respect (and improved ranking) just from its age or the fact that it has survived over a period of time?

It takes a while to rank the page. I have a few domains where the article will initially rank in the back 50+ then in a month or so will climb to the first page (everything else stays the same). It's not a set-and-forget ranking right away.

When I publish a webpage and google ranks it. Does google give the final ranking of the page as soon as it is published or does google slowly increase its ranking over time ( let's say I don't add any link or change anything to the page)

I think that the algorithm in fact assumes that good sites should gain natural backlinks over time. Therefore, if there's no increase in backlinks to a site, it's likely that Google will... over time... decrease the site's ranking.

Many of us have observed that Google gives new sites an initial boost, described occasionally on this forum as a "honeymoon period", to help make the site visible enough at the start so that link building can be natural.

It's now clear also that advertising, marketing, and social media are likely to be necessary to provide sufficient exposure... and that the content of the site needs to be novel or unique enough, and relevant enough to the needs of your audience, to prompt user engagement, create "buzz", and attract natural inbound linking.

This thread regarding a post made by Google's John Mueller discusses what signals Google might look for and how long it might take for a new site to rank...

Search engines need time & other signals to confirm a site is "fantastic"
June, 2012
http://www.webmasterworld.com/google/4467831.htm [webmasterworld.com]