I have 2 issues:
1. In Google webmasters, I found the impressions and clicks values drop by 25% for last week. However, the search traffic shown in Analytics has shown an increase.
Wanted to check with you guys if anyone else has faced the same and what it actually means. Is something wrong with my site or is the data wrong.
2. I also found that the sum of clicks of mobile and web (mobile clicks+web clicks) from GWT is greater than the total search traffic shown in Analytics for weeks earlier than last week.
mobile clicks+ web clicks> total search traffic (Google analytics) for data older than 2 weeks
mobile clicks + web clicks ~= search traffic only for last week
Does this mean that GWT has become accurate compared to before? or does is there some issue with my site.
Really confused as to what these mean. I appreciate any help/suggestions in this regard.