A competitor has the same service that we have.
A news agency like reuters distributed an article, containing some quotes of our competitor, the name of the spokesperson and domain name (not a link), starting with a capital letter.
Also there were two links attached, one irrelevant for this case and one to my service page, with exact anchor text in the article and/or with URL as anchor text below the article, depends on the implementation.
This article did spread to 50 or more newspapers within 24 hours, which will give our domain popularity a nice boost.
Normally that would make me happy. But in this crazy times? Who would you rather be: the guy with the exact links or the guy with quotation and brand name/domain name in the text?