Multiple G accounts under same address - Will Google penalise related sites?

[gioogregorio]

Hi everyone - I am currently working for a small company operating more than one business under the same address and phone number.

Business #1 - Online Digital Agency
Business #2 - Online Wedding Magazine

I am currently in the process of creating a Google+ account for both businesses and my question is:

If I were to create a Google+ account for both under the same address and phone number, will the second account (or both) be penalised under Google's local search and all citations/directories under those businesses?

Help appreciated! Many thanks :)

[Robert Charlton]

Hi gioogregorio, and welcome to WebmasterWorld. It's possible that your question belongs in our Local Search forum [webmasterworld.com...] ...but some aspects of your question may relate also to organic search. I'm not sure of that yet.

In general, I'd say that for "local" search, having both the same address and phone number may create some difficulties. While it's not uncommon for businesses to share a common physical address... even a common suite within a building, with a shared secretary... shared addresses can create problems unless there's adequate differentiation in other areas.

For local listings, I'm sure that a shared phone number would raise flags, even without the additional overlap of the shared address. See this discussion in our Local Search forum, which covers many of the finer points regarding local differentiation...

Two Businesses w/ Same Address?
http://www.webmasterworld.com/local_search/4390093.htm [webmasterworld.com]

It's not clear from your question whether anything beyond the Google+ local pages concern you.

Are you also asking about algorithmic performance for different websites that the company may be operating?