joined:July 10, 2012
I have been doing SEO for quite a while now, but I have run in to an issue that I need new eyes on.
I have an online comparison website that compares products in different categories. One very central part of the website is the objective user-generated content (user reviews), and this is where I am in doubt about the setup.
I want to maximize the SEO value that we obtain from the user reviews, and therefore I would like for each user review to have its own unique URL, as well as a snippet being shown on the product review page. This leads to duplicate content issues.
I have thought about the following setup (which I would assume is best for SEO, but not for UX):
1) Show snippets of 5-10 most helpful user reviews on the product review page. Links to each individual unique user review URL, and a link to a:
2) User review aggregator page that shows snippets of all user reviews with pagination.
3) One unique URL that shows the full user review. Linked to from the product page and the user review aggregator page.
Obviously, this is a lot of clicking back and forth to read a user review, which is bad for UX, but as I see it, it eliminates the possibility of duplicate content. My questions are:
1) Will the user review aggregator page be seen as duplicate content, since it obviously only shows content that is also present on other pages on the site?
2) Are there alternative setups that can integrate the user reviews on the product page, so people do not have to click back and forth to read all of them, while still having each user review on a unique URL and avoiding duplicate content?
Thank you in advance for your help.