i'm implementing hreflang on my site but i'm unsure on how it will affect language neutral brand queries. (e.g. the way people search for brand terms is the same despite what their native language is).
I have two domains;
example.co.uk (targeting any english speaker)
example.de (targeting any german speaker)
this is how I imagine the href lang code to be....
<link rel="alternate" hreflang="de" href=" http://www.example.de/" />
<link rel="alternate" hreflang="en" href=" http://www.example.co.uk/" />
How does google detect what language version of a page to show for a language neutral brand term? is the detection based on more than the query? e.g. IP? browser preference?
e.g. if a german speaker searches for '[insert english brand name]' will they be shown the .co.uk site or would they be served the more relevant german lang version?
Also, how would this effect an english speaker using google.de?
thanks in advance