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nothing more than being so big large swaths of the population know who you are "by name"
Brand big, brand small, all the same.
So when a Google spokesperson talks about the benefits of branding when it comes to search results, what are they talking about? What are the indicators they are looking for that will have an effect on ranking?
It would be a waste of money for WAP to spend the huge resources to become a big brand- it needs to focus on developing its local brand.
links and PageRank…. just as before?
[edited by: Robert_Charlton at 6:38 pm (utc) on Apr 26, 2014]
[edit reason] made link to video live [/edit]
Content marketing without branding is…
Like an airplane without wings: it won’t fly. You can have the best airplane chairs in the world, if you don’t put engines and a wing on that plane, you’re not going to get very far. In discussing this topic I got the counter argument that the best content for any specific topic should rank. I think that’s (BS). Search engine result pages based entirely on the quality of content would look like **** too, just like results based on the number of links are. This is not simple math.
So when a Google spokesperson talks about the benefits of branding when it comes to search results, what are they talking about?
I see lots of advice to "focus on branding" but have yet to see anyone authorative actually spell out what that means.
Or are there other indicators of branding, specific to websites, that are now essential for improved rankings?
So... if you are responsible for introducing branding to the Widgetville Auto Parts site, what are some of the things you would do?
A brand is not a logo
A brand is not an identity
A brand is not a product
A brand is a person's gut feeling about a product, service or organization... Brands are defined by individuals, not companies, markets, or the public. It's not what YOU say it is. It's what THEY say it is.
The main purpose of branding is to get more people to buy more stuff for more years at a higher price.
OK... this question is specifically about Google's interpretation of branding as it is applied to website rankings.
When people talk about branding, I can't see how it is measurable. How does google measure brand level?
1) a small number of VERY high quality backlinks. government, 'real' .edu, stuff like that.
2) a decent number of backlinks with your company name or url - not all the keyword optimized stuff.