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losing their jobs because the work we once had is being diverted by Google to the big corporations. That's the hardship many have when so much of the search market is controlled by one company.
I think the problem here is we are now advising buying traffic on an organic forum which is off topic. No offense to EG but he is the first person to point this is an organic forum when discussing PPC.
Superclown2, I can understand your frustration, but the solution isn't to "make sites relevant to the search terms it [Google] gives them good positions for." That's a short-term tactic, and it involves chasing a moving target.
If that were Google's strategy, wouldn't it make sense to spend more money on ads and less on SEO? That would be a more rational response than hoping to de-fuzz intentionally fuzzy search results.
Or Google can fix its algorithm.
Maybe the go BIG or go home rule should apply. Knowing that the deck is stacked against small businesses, not just because of Google's algorithm but because big businesses have a lot of in house talent, closing the doors might lead some small business owners to a more pleasant and predictable life.
How is it any different from a mall moving in with big brand stores, or a Wal-Mart moving in, or a drug store chain?
I think the difference is that Wal-Mart didn't get where it was by indexing and serving the content of the people that are now grumbling.
Had an initial quid-pro-quo relationship with content publishers.
but posting “whiney” comments about corporations on public forums, especially in a united manor can and is often picked up and used in stories on major (or niche) news networks,
That may be true but why did google become popular with people in the first place? Was it because of the ads or because of its diverse organic results at the time?
Google Search was never conceived as a free Yellow Pages for people who want to sell things
if you are simply selling all the same stuff as the merchant, Amazon, EBay etc... then don't give up your day job.
if small businesses had an easier time being visible in the SERPs 15 years ago than they do today, there are a couple of obvious reasons for that
until they announced that they were accepting Google Wallet payments
Do a search for a purely informational result and its highly likely you will see a diverse selection of results with not a big brand to be seen.
Google search was always expected to become biased towards the advertisers (bigger the better) and away from the needs of the consumer, forget the small business that doesn't pay to play when the needs of the consumer (users) were always expected to be placed below the advertisers!
pretending that Amazon is successful only because Google ignores "the needs of the consumer" won't change that fact.
[edited by: CaptainSalad2 at 3:49 pm (utc) on Apr 28, 2014]
Consumers like what they see at Amazon, and pretending that Amazon is successful only because Google ignores "the needs of the consumer" won't change that fact.