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[edited by: CaptainSalad2 at 10:25 am (utc) on Apr 15, 2014]
[edited by: CaptainSalad2 at 10:34 am (utc) on Apr 15, 2014]
We need someone at google to lobby for small business before innovation, originality and personal service in the serps are snuffed out!
@Zagek your referring to whats now known as “high authority spam”.
It’s the way google operates now, they rank pages based on the parent domain authority rather than the qualities of the page itself, the effect is any large brand can put up (or have up from years back) a page that touches on a subject and Google will rank it above an in-depth niche site dedicated to the subject (key phrase) because it lacks the domain authority of the larger brand. It’s not something that is going away; in fact we can count on it increasing with each and every update until the serps look identical to the high streets, devoid of small business and replaced by faceless aggregators and corporate brands. We need someone at google to lobby for small business before innovation, originality and personal service in the serps are snuffed out!
For years they been testing various adjustments and modifications to their algorithm looking for ways to boost the rankings of big brands, big sites, and big organizations.
If that's the case, they're still struggling. For most of the SERPs that I watch, the top 20 results are a mixture of pages from big-name sites and Joe or Jo Nobody sites. (Can it be that hard for Google's engineers to give big brands a leg up over location-based EMD sites?)
[edited by: aakk9999 at 2:02 pm (utc) on Apr 16, 2014]
[edit reason] Fixed URL [/edit]