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Agree totally Google, so follow your own #*$! advice. Double standards bull#*$! as ever.
[edited by: aakk9999 at 4:13 pm (utc) on Feb 11, 2014]
[edit reason] Please no specific site names [/edit]
Double standards? How so? When I'm looking at Google's SERPs, I don't see any Google SERPs listed in the "10 blue links."
We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.
So forget what Google does on its SERPs and focus on a more reasonable question:
How uniformly does the "top-heavy" algorithm penalize sites that distract or annoy users with intrusive ads?
I'd also point out that, on a SERP, the goal is to help the user find things. Google could argue (and probably would argue) that the person searching for "widgets" who sees and clicks on a widget ad at the top of the page is finding what he was looking for when he entered the search query.
The only thing I see above the fold for a product search that is not paid are Google's search bar/navigation/login links and one Amazon listing. The rest of the content is all paid in full. I'll call this roughly 90% paid ads above the fold.
Again, the "'Top-Heavy' algorithm" isn't about Google's SERP layout.
For instance, my site has a big old slider (like a lot of new looking sites) that takes up a fair bit of above the fold.
Anyways... No matter what you do, stay away from above the fold ads. That message from G is as clear as it gets
Never had a negative problem on any of our client sites. Every change has been positive for them but the only ads they have on their sites are for selling their own stuff.
I'd guess that it takes pretty extreme behavior to trigger the Page Layout Algorithm. Unlike Panda or Penguin.
Not true in my experience. You'd be surprised.