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Does Googlebot crawl and index shortened links?



9:27 am on Feb 6, 2014 (gmt 0)


Do search engine crawler crawl & index shortened links generate from bitly.com or goo.gl? I want to understand is there any SEO benefit of using URL shortener.


10:01 pm on Feb 6, 2014 (gmt 0)

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Google tries to crawl and index everything including shortened URLs. Crawling & indexing is very different from ranking.

Is there a SEO benefit? I don't see a big benefit.

If you are having trouble getting indexed then building up backlinks & submitting a sitemap would probably be much more helpful for you.

If you are having trouble ranking, then focusing on powerful backlinks & the other 200 ranking signals would be better than using a URL shortener.

There is a small potential for SEO headaches with URL shorteners. If the shortened URL is using a 302 redirect or people start linking to the shortened URL instead of your real URL - you might have a problem.

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