I am confused.
Matt Cutts seems to think dashes or pipes are pretty safe and that Googlebot knows how to treat them. I have seen them frequently used in search results.
Thanks for the clip Matrix_jan.
I was using pipes because I am actually using 2 or 3 distinct parts within the title. They just appear (to me) to separate three parts more distinctly than anything else. I am in the tourism industry and often write about other people's businesses for my client's information. For instance:
Tasty Widgets | Big Bob's Bakery & Emporium | My Brand
For the sake of making the intent clearer:
Nebraska Restaurants | Big Jim's Seaside Diner | My Brand
I was told that a - takes up a hair more space than a | in the title tag and it just looks better than ; , or : …. but I guess : would work just as well. Am I wrong to use pipes?
lucy24, sadly, your response was a little above my head. You said:
Write your title tag the same way you write text in the body of the html. Exception: If the title tag has to come before the meta charset declaration, then make sure all non-ASCII characters are expressed as entities.
I am still using HTML 4.01 (Yes, I know I am a dinosaur) …
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
<title>Tasty Widgets | Big Bob's Bakery & Emporium | My Brand</title>
So …. should I write the ampersand as & or just &?