Welcome to WebmasterWorld Guest from 188.8.131.52
it is a bit keyword stuffed and it is an exact match domain name for the keyword.
I am just trying to get to grips with why they are ranking when other sites have a better inbound link profile and are (on the face of it) better quality on site. I don't think its from inbound links to the site which leaves on site.
Sorry, we're not debating the fact that links are not what they once were...
It's got no back links, It's very poor onsite (a handful of pages with heavy keyword stuffing) yet it's ranking above quality sites, with decent BL profiles and unique content far better for users.
The 301 point is a really interesting point. We're not seeing the full picture. Do you know how we can see these?
rish3 point about 301 is extremely valid. If there is tons of domain authority filtering through via 301s then this would provide some answer
reportedly has only 2 backlinks from 2 low authority domains
EMDs are still fairly easy to rank