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Would changing old anchor text confirm backlinks were unnatural?



7:36 pm on Jul 24, 2013 (gmt 0)

5+ Year Member

I have promoted my site by Guest Posting using anchor text that Google could consider unnatural.

The blogs where I posted in are good blogs. Should I change the anchor texts to something more "natural" as my URL, or would Google see that the anchor texts were modified and penalize me?


6:31 am on Jul 25, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I wouldn't worry about a couple of raindrops in the pool that is your backlink profile. I'd focus more on improving your site and interacting with those that are interested in your topic. Guest posts are good for that, with or without backlinks.

From experience, if you focus on managing your link profile too heavily you are virtually guaranteed to make it look unnatural.


12:44 am on Jul 30, 2013 (gmt 0)

5+ Year Member

Choosing a "money" anchor text is against TOS and I would definitely change them to a site/brand link.


12:51 am on Jul 30, 2013 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month

I would guess it wouldn't be a "guaranteed slap", especially if you're moving away from "keyword rich" to "example.com" or something similar.

Google recommends making an effort to have as many links as possible removed if you're hit with an unnatural link penalty and IIRC they have also recommended having links updated to the new domain when a site is moved, so I don't think a change in and of itself necessarily indicates "control" of the links in a harmful way.

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