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[edited by: goodroi at 1:18 pm (utc) on Jun 12, 2013]
[edit reason] per author's request, added question to the community [/edit]
This shows the direct correlation between ads/google shopping inline organic seach and on sidebar. This is where traffic goes, this is why google puts ads in front of organic.
The article shows the relative statistics for traffic sourced by various positions in a SERP. Therefore demonstrating the increase in traffic going to ads placed in the top positions.
I do not think the above conclusion (see bolded above) is correct. There is no information on ads anywhere - all that the report shows is a distribution of organic clicks.
..this cannot be seen/proven from chitika's chart.
The article demonstrates a correlation between 'position' and 'effectiveness'. That correlation is, as expected, the lower down you are, the less you receive.Oh, I agree with the correlation. But what we still do not know is whether the ad on the #1 would get the same percentage of clicks as if it would organic position #1 if there were no ads for the same query.
Also, if the paid results are more relevant to the query than the organic ones...Which is a factor too - and compounded with how bad the SERPs below is (or is not).
I'd love to know the overall percentage of visits to ads compared to organic.
I do not think the dialogue is so much a problem...
What should we tell Google?
Do we need, as a community, to establish better dialogue with Google?
Guess that gives you the degree of possibility to the first question...
[edited by: hitchhiker at 9:29 pm (utc) on Jun 25, 2013]
Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!
Now, to be clear here, organic searches still get more clicks overall than paid search – but not all keyword searches are created equal. Keyword searches with high commercial intent – meaning, keywords where a searcher is looking to buy a product or service (for example: “buy stainless steel dishwasher”) – are worth far more to businesses than your basic informational keyword searches (for example: “who is Thomas Edison”). Our research found that for these valuable, high commercial intent keyword searches, paid search advertising listings gave the “free” organic search listings a resounding beat-down.
Our survey was limited to advertisers in the US, for Google Search only. In our survey, we define high commercial intent keywords specifically as keyword searches on Google that have significant advertiser competition and trigger a Google Shopping or Google Product Listing ad.
We used recent average click-through rate data collected through our AdWords Performance Grader across over one thousand AdWords accounts in the last 60 days. We also looked at the Google Analytics/Webmaster Tools and AdWords account data of WordStream’s managed accounts to analyze organic click-through rate data and trends.
Because people often click on multiple ads and/or organic search listings from a single search result page (which makes the click-through rates of all of the paid and organic listings add up to more than 100%), we normalized the CTR data to reflect the % share of traffic generated for each paid and organic search listing present on a typical search engine results page.
I bet people complaining of Google are still using Google
for every web-master pissed with the search results there's another web-master got great results who took their place.
I bet people complaining of Google are still using Google, I do still out of habit, the only ever way Google will change if they see any kind of threat, there is no real threat at present, and for every web-master pissed with the search results there's another web-master got great results who took their place.
My site gained through all the panda updates until the very last one, lost 90%
there is no real threat at present
The problem that I am seeing is that many things we would like to ask Google to disclose can be (and will be) used by black hats as well. We cannot say "we are the white hats, tell us" because unfortunately it does not work this way.
However, the issue for many site owners is whether or not they can continue to make a reasonable living solely out of websites with no exclusive realworld products or information?