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there are around 4.8 million small to medium size businesses in the UK emplying 23.9 million people, and account for 99.9% of the private sector ( ref: [fsb.org.uk...] ).
If all Google is going to be is a big brand engine
DS: Why is Panda large-brand focused?
MC: It’s not large-brand focused.
DS: Why not?
MC: We look at all the data we have. We don’t target brands.
There's a watershed of communication coming from Matt Cutt's at SMX at the moment. It may morph into separate topics/threads discussions shortly.
Subjects include, revelations on Panda, managing link tidy up's for Penguin penalty etc, mobile site penalty for slow sites, spam queries and more.
The one thing that strikes me is that only sites with a lot of resource and expertise will easily deal with these changes quickly. So strategically, from Google's viewpoint, removing sites from the SERP's that fell into the non brand bucket [ not the SPAM bucket, which are gone in major verticals ], would seem logical, if not intentional as a step towards better search quality.
The issues I believe, are, that this may greatly stifle the middle tier of webmasters and siteowners from introducing innovation, and lead to domination and polarization of results to a very few sites, which themselves may consolidate amongst themselves, providing ultimately less choice.
The other issue is that many sites from regions and topics around the World need to be allowed different dynamics to surface. A site outside the US / Western Europe etc , or e.g. a charity may not have the same resources to surface with sufficient quality in results.
It will be interesting to see how the next step, if it occurs, will balance the big brands with smaller business and sites. No doubt Google has to be mindful of building a diversification with quality - I guess we'll have to see how smaller web business responds.
providing ultimately less choice
The one thing that strikes me is that only sites with a lot of resource and expertise will easily deal with these changes quickly.