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We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
[edited by: Brett_Tabke at 12:12 pm (utc) on May 23, 2013]
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Google Penguin Update 2.0 - Have you been affected?
The 'Penguin' update looks at the links that point to your website, their quality and their authority. Poor quality, 'spammy' links are being heavily penalised.
The quality of the links that are being built to a website isn't something that many people pay attention to, but this 'Penguin' update, and the first version that was released last year, can have such a significant impact on a website's rank that you might as well not be in the search engines at all.
If you're looking at your web traffic and wondering why, all of a sudden your website seems to be a quiet, "Penguin" could be the reason and if that's the case, you need to act quickly. The XXX (name removed) SEO team successfully supported a number of businesses who were affected by the first release of 'Penguin' and if you've been a victim of this release, we can help you too.
Heh, some of them must have not gotten the memo though; just this morning I got an email from someone offering to pay a few hundred bucks for a footer link on my PR5 site. Uh, yea, right.
Google Penguin 2.0 Goes Deep. But What Does That Mean?
The thing is, some misconceptions about Penguin 2.0 are driving me absolutely crazy.
Matt Cutts, in his video about this update, talks about how Penguin 2.0 will be "more comprehensive," how this version "goes deeper" and will result in "more of an impact" than Penguin 1.0.
The SEO community is translating "goes deeper" to mean that Penguin 1.0 only impacted the home page of a web site.
... The WebmasterWorld thread has webmasters confused about it also, where someone said "I don't understand this idea that Penguin 1.0 just looked at the home page.
Update: I see now where the confusion comes from, via TWIG, right over here [youtube.com...] where Matt said Penguin looks at the home page of the site
@rustybrick - not sure what this means either, but it sure is frustrating. Wish it could be fleshed out more.
I saw most of my changes two weeks ago, not this week. I saw large brands be handed the top spots, including multiple pages, while I dropped down to below them.
Was this around the 9th? Because my Penguinized/Pandalyzed site had a significant partial recovery at that point - I do think something happened around that time. - diberry
[edited by: Chris13 at 5:11 pm (utc) on May 25, 2013]
One other thing: MC says "we had 4 Penguin 1.0 runs" but "this time is different so we call it Penguin 2.0" (I paraphrase). This took my by surprise, I though Penguin 1.0 was only run once in April 2012. Do you guys know the dates of the 4 runs he's referring to?