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We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
[edited by: Brett_Tabke at 12:12 pm (utc) on May 23, 2013]
[edit reason] added quote [/edit]
on twit MC said the original version of penguin "essentially only looked at the home page of a site",
[edited by: Leosghost at 2:10 am (utc) on May 23, 2013]
on twit MC said the original version of penguin "essentially only looked at the home page of a site", the new version looks deeper. Unless he misspoke, that's huge! We had inside pages/directories that we assumed were affected by penguin
Matt Cutts "It's gonna have a pretty big impact on web spam," Cutts said on the show. "It's a brand new generation of algorithms. The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas." [searchenginewatch.com...]
This statement wasn't accidental. This is key / huge .... needs good commentary inputs to flesh out the substance more.
Are we looking at a more granular approach by Google rather than a site-wide demotion?
I've not heard any reaction over the last year to this ... so it must have been missed by expert analysis.
[edited by: Whitey at 2:32 am (utc) on May 23, 2013]
From what Google said Penguin is a real time algo now, so we don't have to wait for next update to see results
Where did they say this?
[edited by: tedster at 2:51 am (utc) on May 23, 2013]
Thanks for helping us clarify this, submitx.
The Panda integration announcement came this March from Matt Cutts - at the SMX conference. [searchengineland.com...]