After months of declining traffic, we've decided to start targeting more specific regions for our widgets. In the past these regions have just been things like "West Coast" and "East Coast", but we're now thinking of targetting individual states. Which brings me to our problem...
My "Blue Widgets on the East Coast" page already ranks very well for New York and Connecticut search terms, but not for states like Delaware or New Jersey. Does that mean if we bring in new targeted pages for New York and Connecticut that it will potentially harm our rankings as these pages will be fighting against each other for rankings?
Any help most appreciated!